KeyneX

 

         "Bridging the Gap between Offline and Online Marketing"

What is it??

The KeyneX is a USB device that bridges the gap between the offline and online worlds of your marketing campaign Consumers receive a physical device which when inserted into a USB port, seamlessly directs them to exclusive online content of the client's choice

Delivers consumers direct to a selected URL.

Can grant access to exclusive web content and micro sites

When inserted into USB port automatically opens the desired URL, no pops, permissions etc.

Works on any Windows or Mac computer.

URL's can be changed remotely within seconds.

Physical device results in high activation rate.

Durable device with perceived value for long term use.

Develops ongoing consumer communication building brand loyalty

Completely customizable on the front and back ends

Average activation rates range between 20-30% and is dependent on target demographic and creative content and can be much higher!

Cost effective

 

The client plugs your branded KeyneX into a USB port

and is taken directly to the URL or Micro site that you define.

 

 

Reporting

Each KeyneX has its own unique ID. This allows the client to capture a variety of consumer information and activity for each device. This information can then be used for research, profile segmentation and personalization of that consumer's experience. KeyneX can capture:

Unique ID activation

IP address

Time on site

Pages viewed by the user

Reporting can be tailored to client's specific request

Remote access Client Dash board reporting

Clients are supplied with the KeyneX software. This will provide them with remote-controlled access to reporting on marketing campaigns and the ability to remotely change or update URLs on each device.

Idea's

 

Brandwurx understands that each marketing campaign has its own unique objectives and delivery options. WE work with the client to develop the best solution for their campaign objectives utilizing a variety of packaging and delivery options of the KeyneX.

 

 A few ideas for campaign integration include:

 

Direct  mail

Tradeshow/conference hand outs

Brochures

Product launches

Education

Product hang-tagging

Loyalty programs

Promotional Rewards

 

So how can the KeyneX help you connect with your target audience?

 

Call us at Brandwurx and find out what the KeyneX can do for you.

 

 

877 897 8080